ARCHIVE ▸ OMAR OAKES
04 Mar 2024
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
Prime Video viewing data will be available to Barb subscribers from 1 March.
Does anyone actually do ‘advertising’ any more, asks the editor.
22 Feb 2024
Watch: Comcast's president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.
22 Feb 2024
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
2024 looks set to be a year of consolidation in publishing, but it's a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Omar Oakes doesn't get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don't.
08 Feb 2024
Norlys, Denmark's largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.
08 Feb 2024
'You'll never win by doing the same thing with less money,' argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet "relative advantage" criteria.
07 Feb 2024
Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.
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