Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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08 Jan 2024 |

This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.

03 Jan 2024

Channel 5 has secured its biggest-ever sponsorship deal after sleep-tech brand Simba renewed its 2023 deal.

18 Dec 2023

The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.

15 Dec 2023

2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.

13 Dec 2023

Hisense has been announced as the first smart TV brand that will offer Freely, the online-only version of free-to-air service Freeview, from next year.

12 Dec 2023

Brand Advance Group, the diversity media network, is launching FAST channels on connected TV devices in Europe and Latin America next year.

12 Dec 2023

Spotify and Warner Bros. Discovery have entered into a new podcast distribution and monetisation partnership.

11 Dec 2023

Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.

07 Dec 2023

Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.

06 Dec 2023

ITV has restructured its audience analytics and data science into a single team led by Neil Mortensen, who has been appointed director of a new ITV Insights Group.

Showing 131 - 140 of 531