ARCHIVE ▸ OMAR OAKES
30 May 2024
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
23 May 2024
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.
14 May 2024
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
13 May 2024
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
03 May 2024
Advertisers, agencies and media owners are collectively "leaving money on the table" due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
30 Apr 2024
You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.
29 Apr 2024
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
29 Apr 2024
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
26 Apr 2024
The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.
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