ARCHIVE ▸ OMAR OAKES
03 May 2024
Advertisers, agencies and media owners are collectively "leaving money on the table" due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
30 Apr 2024
You will see more sponsored content on The Media Leader as we continue to grow. But our editorial ethos does not change, writes the editor.
29 Apr 2024
Now is the time to set standards and rules to avoid the many arguments that will ensue unless we get a grip over who owns what when it comes to AI, writes the editor-in-chief.
29 Apr 2024
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
26 Apr 2024
The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.
24 Apr 2024
There is just one day left to enter The Media Leader's only awards scheme.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
22 Apr 2024
The streaming giant's decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.
16 Apr 2024
Agency founder Sadie Groom says representation of women on the "technical" part of the TV sector is between 9% and 15% at conferences.
15 Apr 2024
The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.
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