Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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26 Apr 2024

The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.

24 Apr 2024

There is just one day left to enter The Media Leader's only awards scheme.

24 Apr 2024 |

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.

22 Apr 2024

The streaming giant's decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

16 Apr 2024

Agency founder Sadie Groom says representation of women on the "technical" part of the TV sector is between 9% and 15% at conferences.

15 Apr 2024

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

10 Apr 2024

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

08 Apr 2024 |

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.

05 Apr 2024

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

04 Apr 2024

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now "front and centre" of CTV conversations, having been on the periphery just three years ago.

Showing 81 - 90 of 531