ARCHIVE ▸ OMAR OAKES
07 Mar 2024
Barb has promoted its research operations director to chief operations officer to ensure the TV measurement company makes progress on its strategic priorities.
04 Mar 2024
RTL AdAlliance has expanded the reach of Dailymotion Advertising as part of its online video offering to the UK and France after a successful pilot in Germany, Austria and the Nordics.
The three-year cycle of pitch explosions could be broken in 2024 as advertisers appear to be more "introspective" about what they need, writes the editor.
04 Mar 2024
Origin, the cross-media measurement solution managed by trade body Isba, will have received £52m in funding by the end of this year.
Prime Video viewing data will be available to Barb subscribers from 1 March.
Does anyone actually do ‘advertising’ any more, asks the editor.
22 Feb 2024
Watch: Comcast's president of advertising, James Rooke, speaks to The Media Leader about the importance of accountability, choice and transparency as TV advertising transforms in the connected age.
22 Feb 2024
Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.
2024 looks set to be a year of consolidation in publishing, but it's a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.
Omar Oakes doesn't get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don't.
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