ARCHIVE ▸ OMAR OAKES
22 Nov 2024
Analysis: The public-service broadcaster's stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with "platforms" as distribution vehicles.
19 Nov 2024
Apple is selling AI as a life hack for stupid liars. It's not a good strategy and it's distinctly un-Apple.
15 Nov 2024
'Bundles are back' as Disney reports growing profit for its direct-to-consumer business. But analysts fear streaming growth — and therefore room for competitors — is limited at best.
13 Nov 2024
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
12 Nov 2024
The acquisition boosts MediaSense's headcount to over 230.
The media we create for ourselves is the best tool we have to combat noise and disinformation.
07 Nov 2024
Paramount's flagship streaming service is rolling out a cheaper tier later this month, with Sky Media handling ad sales.
07 Nov 2024
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
06 Nov 2024
Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to 'mark their own homework'.
24 Oct 2024
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
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