Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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03 Apr 2024

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.

02 Apr 2024 |

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.

28 Mar 2024

TV operators face a "creative tension" with global digital platforms because of their structural approaches to regional versus global ecosystems.

25 Mar 2024 |

Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.

25 Mar 2024

Many of the UK's most trusted and experienced leaders in media and advertising are once again joining forces to judge this year's awards.

20 Mar 2024

The broadcaster's new investment initiative aims to find new revenue from non-traditional business founders who have been "overlooked" by the venture capital funding ecosystem.

18 Mar 2024 |

Whatever happened between Michael Kassan and UTA, the great dealmaker's acrimonious exit marks the end of an era for the industry's so-called power brokers, writes the editor-in-chief.

18 Mar 2024

ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

13 Mar 2024

Three of Europe's biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.

11 Mar 2024

Ken Bruce's popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.

Showing 91 - 100 of 531