ARCHIVE ▸ OMAR OAKES
13 Jun 2024
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.
11 Jun 2024
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
10 Jun 2024
Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM's UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.
04 Jun 2024
Specialist media consultancies like PwC's should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.
31 May 2024
"People primarily like to watch television about their own communities," David Abraham told The Media Leader when pressed about whether Channel 4's remit needs to change to compete with streaming giants.
30 May 2024
Analysis: First Accenture, now PwC joins consultancy exit from UK media.
23 May 2024
Salesforce's media lead, Neil Robinson, laid bare key challenges to the industry in a recent webinar hosted by The Media Leader that discussed how advertisers and media owners risk "leaving money on the table".
Lack of sporting competition creates the deadliest form of cancer for live TV: it’s become boring, writes the editor-in-chief.
14 May 2024
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
13 May 2024
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
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