Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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08 Feb 2024

Norlys, Denmark's largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

08 Feb 2024

'You'll never win by doing the same thing with less money,' argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet "relative advantage" criteria.

07 Feb 2024

Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.

05 Feb 2024

Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts "talent over technology".

02 Feb 2024

While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a "co-pilot" for editors.

01 Feb 2024

"Context" is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

30 Jan 2024

"You can't continue to focus just on performance marketing without looking after your brand," says Bloomberg Media's Europe MD, Duncan Chater.

29 Jan 2024 |

Whatever we call it, TV can still bring people together and build brands in the long term, but it must shout about it more loudly, writes the editor-in-chief.

26 Jan 2024

The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more "noisy" conversation around AI and clients worried about being left behind amid advances in tech and measurement.

25 Jan 2024

Kara Osborne also cites "trust and belonging" as key issues.

Showing 91 - 100 of 508