ARCHIVE ▸ OMAR OAKES
04 Jul 2024
The consultant collective launched by Rachel Forde and Marco Bertozzi has surpassed £1m in revenue in its first year, its founders have said.
03 Jul 2024
Advertisers have been reluctant to be involved in newsbrands online election coverage, The Guardian has warned, despite the news brand clocking up its biggest day of election news traffic this week.
The CEO of Ad Alliance is "pissed off" by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.
18 Jun 2024
WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk 'hates' advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
14 Jun 2024
Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
13 Jun 2024
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.
11 Jun 2024
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
10 Jun 2024
Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM's UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.
04 Jun 2024
Specialist media consultancies like PwC's should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.
31 May 2024
"People primarily like to watch television about their own communities," David Abraham told The Media Leader when pressed about whether Channel 4's remit needs to change to compete with streaming giants.
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