ARCHIVE ▸ OMAR OAKES
14 Aug 2024
The UK's growing market is attributed to increasing online adspend and a surge in data consumption.
12 Aug 2024
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP's EssenceMediacom after 34 years and "reinventing" herself at a very different agency.
06 Aug 2024
Analysis: The tie-up highlights a focus on IP and news brands' move to leverage their journalism.
31 Jul 2024
More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?
29 Jul 2024
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
29 Jul 2024
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
25 Jul 2024
The advertising effectiveness specialist has sold Magic Numbers to the US-based consultancy and software provider.
23 Jul 2024
When influential media owners like Elon Musk throw money at Donald Trump, it should concern all of us who work in this industry, writes the UK editor-in-chief.
16 Jul 2024
Analysis: Sandy Welsch's appointment is significant for two reasons.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
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