ARCHIVE ▸ OMAR OAKES
16 Sep 2024
The broadcaster's commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
12 Sep 2024
The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
12 Sep 2024
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
04 Sep 2024
AA president explains why the training hub is so important to tackle talent retention.
30 Aug 2024
The director of research and planning is leaving the TV marketing body after a decade.
27 Aug 2024
GroupM has hired former L'Oréal executive Aisha Khan to bolster the WPP media-buying division's global ecommerce team.
22 Aug 2024
Analysis: The streaming platform's second upfront season brought many questions still.
20 Aug 2024
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
20 Aug 2024
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
19 Aug 2024
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers' media mix modelling or multi-touch attribution reports.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer