Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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22 Feb 2024

Analysis: Media agencies representing advertisers have been clear with streaming companies that they need to sign up to existing structures.

19 Feb 2024 |

2024 looks set to be a year of consolidation in publishing, but it's a short-term fix for a long-term problem: the digital publishing market is suffering from market failure, writes the editor.

12 Feb 2024 |

Omar Oakes doesn't get why some parts of the media industry have systems for pre-approving what ads are fit to publish when others don't.

08 Feb 2024

Norlys, Denmark's largest integrated energy and telecommunications provider, has gone live with EPG Correction Distillery for its 500,000 customers.

08 Feb 2024

'You'll never win by doing the same thing with less money,' argues Bountiful Cow CEO as less than a quarter of IPA case studies found to meet "relative advantage" criteria.

07 Feb 2024

Analysis: Broadcasters huddle to take on Big Tech for global sports rights which are set to become even more costly in the coming years.

05 Feb 2024

Richard Bon, UK MD and Europe commercial lead at OOH company Clear Channel, hopes 2024 will be the year that the media industry puts "talent over technology".

02 Feb 2024

While magazine publisher Future has committed to not using AI to write content, it has been busy on plans to use the technology as a "co-pilot" for editors.

01 Feb 2024

"Context" is about to become fashionable in publishing again, according to Newsworks insight director Heather Dansie.

30 Jan 2024

"You can't continue to focus just on performance marketing without looking after your brand," says Bloomberg Media's Europe MD, Duncan Chater.

Showing 111 - 120 of 531