ARCHIVE ▸ OMAR OAKES
10 Apr 2024
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.
05 Apr 2024
CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.
04 Apr 2024
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now "front and centre" of CTV conversations, having been on the periphery just three years ago.
03 Apr 2024
Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.
28 Mar 2024
TV operators face a "creative tension" with global digital platforms because of their structural approaches to regional versus global ecosystems.
Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
25 Mar 2024
Many of the UK's most trusted and experienced leaders in media and advertising are once again joining forces to judge this year's awards.
20 Mar 2024
The broadcaster's new investment initiative aims to find new revenue from non-traditional business founders who have been "overlooked" by the venture capital funding ecosystem.
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