ARCHIVE ▸ OMAR OAKES
12 Dec 2023
Spotify and Warner Bros. Discovery have entered into a new podcast distribution and monetisation partnership.
11 Dec 2023
Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.
07 Dec 2023
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
06 Dec 2023
ITV has restructured its audience analytics and data science into a single team led by Neil Mortensen, who has been appointed director of a new ITV Insights Group.
Are humans or AI smart enough to do contextual targeting well? ITV and Sky certainly hope so, judging from their advertising upfronts, writes the editor.
04 Dec 2023
Sky will begin trialling "contextual targeting" ads next year in which brands can place spots against particular content details that are common across shows.
04 Dec 2023
2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market.
Twitter is too small to have such a big mouth calling the shots, writes the editor.
23 Nov 2023
Review: ITV's annual upfronts wanted to communicate the broadcaster 'gets it' by revamping its show at a new location. But a lot of the content was familiar, too, including jokes about Nigel Farage.
22 Nov 2023
The UK's Big Three commercial TV broadcasters have begun testing widely-used traded audiences within CFlight, their joint initiative to deliver "total campaign" reporting.
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