ARCHIVE ▸ OMAR OAKES
26 Jan 2024
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more "noisy" conversation around AI and clients worried about being left behind amid advances in tech and measurement.
25 Jan 2024
Kara Osborne also cites "trust and belonging" as key issues.
24 Jan 2024
Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.
24 Jan 2024
After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos' sales chief for audience measurement.
23 Jan 2024
TikTok wants to be known as a "full-funnel" solution that provides brands with more than just performance advertising based on last-click attribution.
22 Jan 2024
The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be "winning the argument", but there lies a danger within, writes the editor-in-chief.
16 Jan 2024
A sale has been predicted by industry insiders for some time and was, it is thought, telegraphed by the appointment of Patrick Béhar as CEO last year.
15 Jan 2024
There are plenty of opportunities for our industry's practitioners, writes the editor-in-chief.
10 Jan 2024
Analysis: The Converged solution is Havas Media's answer to one of online advertising's key challenges in recent years as network media agencies
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
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