Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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09 Oct 2023

100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn't make sense, it's perfect. Because the trends we've seen lately in tech and media shouldn't make sense either.

04 Oct 2023 |

Analysis: Was Netflix's global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?

02 Oct 2023 |

It's a sad day as I'm closing my Twitter account a year after Elon Musk took charge, writes the editor. But every clown has a silver lining.

28 Sep 2023

The US, UK and Canada are forecast to generate nearly half the world's total revenue for TV series and movies on free, ad-supported TV channels by the end of the decade.

28 Sep 2023 |

More than 40% of ad buyers found alternative currencies to be just as effective as traditional currencies, suggesting that more needs to be done in order to get advertisers to switch over.

26 Sep 2023

Bauer Media's finance chief Vivian Mohr has been appointed as Richard Dawkins's replacement at Bauer Media Audio.

26 Sep 2023

We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.

25 Sep 2023

You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it's not more competition, writes the editor.

19 Sep 2023

Global streaming platforms Netflix, Disney+, HBO and Paramount+ are forecast to receive an equal share of income from advertising and subscriptions by 2029.

19 Sep 2023

The potential benefits to audiences, PSBs and the wider market are “uncertain”, the UK’s broadcast regulator announced this morning.

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