ARCHIVE ▸ OMAR OAKES
25 Aug 2023
ITV is on course to greatly improve on last year's streaming numbers despite usage on ITVX showing a slowdown in recent months.
22 Aug 2023
Analysis: Expect a lot more games based on Netflix originals and licensed content to find their way into Netflix's gaming app.
21 Aug 2023
Fake ads or branded 'fan art' stand a much better chance of going viral when they marry bizarre activations with seemingly real world locations.
17 Aug 2023
More than nine in 10 ads shown on traditional broadcast TV are only being seen by half of households in the UK.
17 Aug 2023
Paramount+, the streaming service launched by Channel 5 owner Paramount in the UK last summer, has appeared on Barb's quarterly TV audience measurement survey for the first time.
13 Aug 2023
The Daily Mail and General Trust has confirmed its interest with Lloyds Banking Group for a potential bid for The Telegraph.
11 Aug 2023
Exclusive: Some of Google’s most senior UK commercial bosses are set to exit their roles as the country’s regional boss Debbie Weinstein executes a restructure.
10 Aug 2023
Disney+ will launch its ad-supported subscription tier on 1 November, Disney has confirmed, nearly a year after the cheaper option debuted in the US.
07 Aug 2023
TikTok is not simply a substitute of viewers' attention from traditional media formats. The rise in demand for 'snackable' content presents a much bigger cultural shift, writes the editor.
03 Aug 2023
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
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