ARCHIVE ▸ OMAR OAKES
25 Jul 2023
Analysis: PubMatic wants to simplify a booming but fragmented media channel. But simplicity is not a substitute for good strategy.
24 Jul 2023
Shares in S4 Capital dropped by 22% this morning after founder Sir Martin Sorrell issued a profit warning amid weakened demand from tech clients.
Ethical practice and profitability are not mutually exclusive, but do advertisers and media owners have enough bandwith to achieve both well, asks the editor.
23 Jul 2023
Analysis: While this proves cinema can still deliver big cultural moments in a way that few media channels can, it's a pretty high bar to clear regularly.
20 Jul 2023
Analysis: Viaplay is cutting a quarter of its workforce and pulling out of the US and UK markets after a sharp reversal of fortunes in its international business.
19 Jul 2023
The streaming giant's ads plan membership has doubled, it said, albeit from an admittedly small base.
19 Jul 2023
In an earnings call, Omnicom Group CEO John Wren insisted that even though advertisers have been looking for flexibility, they are "not walking away from their commitments".
17 Jul 2023
Exclusive: ViewersLogic, the consumer data platform, has inked a deal to integrate its single-source data panel with Ebiquity’s media investment analysis platform.
17 Jul 2023
Magners has partnered with Good-Loop to create an ad campaign whose revenue will directly fund efforts to support the UK’s struggling bee population.
14 Jul 2023
ITV has said it is no longer "actively exploring" an acquisition for All3Media, the production company behind Gogglebox and Fleabag.
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