Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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04 May 2023

ITV's CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is "fundamental" to its future as a public-service broadcaster.

24 Apr 2023

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

24 Apr 2023

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

23 Apr 2023

In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.

19 Apr 2023

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.

19 Apr 2023

The Media Plan: P&O Ferries is placing out-of-home posters at "pain points" for fed up aeroplane and train travellers to entice them overseas by ferries instead.

19 Apr 2023

Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms.

19 Apr 2023

Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.

18 Apr 2023

In brief: Channel 4’s digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months, the broadcaster has announced.

17 Apr 2023

In brief: ITVX, the streaming service launched by ITV last December to replace ITV Hub, has recorded over one billion streams, the broadcaster has revealed.

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