Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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03 Apr 2023

Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.

31 Mar 2023

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

31 Mar 2023

Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.

27 Mar 2023 |

Media measurement is a tough topic that generates strong views but it's crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.

24 Mar 2023

In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.

23 Mar 2023

ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.

21 Mar 2023

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

20 Mar 2023

In brief: Revenue from TV and movies watched on internet devices such as smart TVs and mobile devices is forecast to reach $45bn in Western Europe by 2028, up two-thirds (67%) from the $27bn recorded last year.

15 Mar 2023

Deeper questions around diversity and mental health will inform the updated version of the All-In Census in 2023 as the industry's trade bodies aim to help advertising and media companies improve staff retention, writes the editor.

13 Mar 2023

Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.

Showing 271 - 280 of 531