ARCHIVE ▸ OMAR OAKES
This needless stunt by Gary Lineker may be the clarifying moment the BBC needs, writes the editor.
10 Mar 2023
Analysis: It wasn't an instant hit with Channel 4 or with audiences. But Gogglebox is now a ratings mainstay and a key target for media buyers looking to connect with 'real people' for new brand campaigns.
08 Mar 2023
Editor's note: We want to recognise the brilliant women who are changing, influencing, and driving disruption across the historically male-dominated TV ecosystem.
06 Mar 2023
Mail Metro Media has joined the rest of the UK newsbrand sector's biggest publishers in partnering with Ozone, the industry-backed online ads sales house, after agreeing to a six-month "pilot partnership".
02 Mar 2023
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV's CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
28 Feb 2023
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
27 Feb 2023
The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.
21 Feb 2023
Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
20 Feb 2023
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
16 Feb 2023
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer