ARCHIVE ▸ OMAR OAKES
02 Mar 2023
The UK TV advertising market is being held back as advertisers wait for more positive economic news, ITV's CEO indicated today amid a gloomy outlook for spot advertising this year despite robust growth in digital and content production.
28 Feb 2023
In brief: Media Smart has launched an awareness campaign for teachers, parents and young people to help them understand environmental claims in advertising and marketing.
27 Feb 2023
The sector is more digital and opportunities to reach different audiences are expanding each year. But audio still needs to overcome large hurdles in order to unlock new levels of commercial income., writes the editor.
21 Feb 2023
Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.
20 Feb 2023
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
16 Feb 2023
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
13 Feb 2023
Measuring attention is now big business in media, but it's unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
06 Feb 2023
The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.
02 Feb 2023
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
19 Dec 2022
WFA study criticises "bad behaviours".
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