Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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16 Feb 2023

The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.

13 Feb 2023

Measuring attention is now big business in media, but it's unlocking some worrying data for content creators, advertisers and wider society, writes the editor.

06 Feb 2023

The myth of the young media entrepreneur has never been stronger at precisely the time when we need collaboration and experience to make the industry stronger, writes the editor.

02 Feb 2023

Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.

19 Dec 2022

WFA study criticises "bad behaviours".

14 Dec 2022

Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.

12 Dec 2022

100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media's past must not be allowed, writes the editor.

07 Dec 2022

Over 100 advertisers and all the major holding companies have bought ads on Disney+ as the streaming service prepared to launch a cheaper tier with advertising in the US tomorrow.

06 Dec 2022

EssenceMediacom's global chief operating officer Josh Krichefski has been nominated as the IPA's president-elect.

28 Nov 2022 |

The debacle that is this Qatar World Cup reminds us that breaking trust with consumers wrecks a media company's implicit licence to dazzle and entertain with fiction and spectacle.

Showing 291 - 300 of 531