ARCHIVE ▸ OMAR OAKES
05 Apr 2023
Argos has criticised a Reach regional newsbrand's marketing partner after an "advertorial" article promoting the retailer fell afoul of the UK advertising standards code.
05 Apr 2023
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs' retail-media solution, Matchmaker.
05 Apr 2023
Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.
04 Apr 2023
RTL Group's adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
03 Apr 2023
Nadine Dorries' Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.
03 Apr 2023
Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.
31 Mar 2023
Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
31 Mar 2023
Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
Media measurement is a tough topic that generates strong views but it's crucial that the marketers who fund media through advertising have confidence in what they are buying. So we’ve got something special for our next Future of Brands conference, writes the editor.
24 Mar 2023
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
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