Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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15 May 2023

"There is still plenty of SVOD growth left", global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.

10 May 2023

In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids' channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.

09 May 2023

The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.

04 May 2023

ITV's CEO Carolyn McCall has urged the UK Government to urgently pass the proposed Media Bill as it is "fundamental" to its future as a public-service broadcaster.

24 Apr 2023

Serious media investment and thinking is going into AI for all sorts of use cases. The tech is not particularly new but, critically, our culture is, writes the editor.

24 Apr 2023

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

23 Apr 2023

In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.

19 Apr 2023

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.

19 Apr 2023

The Media Plan: P&O Ferries is placing out-of-home posters at "pain points" for fed up aeroplane and train travellers to entice them overseas by ferries instead.

19 Apr 2023

Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms.

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