Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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17 Apr 2023

Global over-the-top (internet media) revenue for TV episodes and movies are forecast to reach $235bn by 2028 — a 53% increase compared to last year.

06 Apr 2023 |

Dentsu and IPG Mediabrands have been announced as new members of the Conscious Advertising Network, despite the latter's well-publicised media-buying activity for fossil-fuel companies like Saudi Arabia's Aramco.

05 Apr 2023

Argos has criticised a Reach regional newsbrand's marketing partner after an "advertorial" article promoting the retailer fell afoul of the UK advertising standards code.

05 Apr 2023

In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs' retail-media solution, Matchmaker.

05 Apr 2023

Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.

04 Apr 2023

RTL Group's adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.

03 Apr 2023

Nadine Dorries' Friday Night with Nadine chat show on TalkTV did not breach the Broadcasting Code over impartiality rules, Ofcom has ruled.

03 Apr 2023

Scepticism about our institutions, including the press, is not necessarily cause for alarm in a healthy democracy where we want trust in media to be earned.

31 Mar 2023

Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.

31 Mar 2023

Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.

Showing 241 - 250 of 508