ARCHIVE ▸ OMAR OAKES
01 Aug 2022
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
01 Aug 2022
As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.
25 Jul 2022
Advertisers want long-term partnerships and are concerned about the 'missing middle', but are broadcasters strong enough to face down Big Tech, asks the editor.
18 Jul 2022
Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.
18 Jul 2022
We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
13 Jul 2022
The UK's competition watchdog has launched an investigation into how broadcasters and production firms may have colluded.
05 Jul 2022
The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.
Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
20 Jun 2022
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
17 Jun 2022
The UK's biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.
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