Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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08 Dec 2021

Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.

06 Dec 2021

The Media Leader Interview: Zach Leonard has global ambitions after five years of profit, but how well do his plans sit with the title's brand values?

03 Dec 2021

The endgame must not be for two or three companies to control all advertising spend, writes the editor.

25 Nov 2021

ITV's annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

23 Nov 2021

Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it "only does one job" in a reactive press ad today.

23 Nov 2021

Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.

19 Nov 2021

Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.

18 Nov 2021

The IPA's three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta's pledge to limit targeting options.

12 Nov 2021

Nielsen had been suspended last month by the company's parent, WPP's GroupM, alongside two colleagues.

12 Nov 2021

Even the world's biggest advertisers are now too small to lobby tech giants and it's time we stopped pretending their open letters will lead anywhere

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