ARCHIVE ▸ OMAR OAKES
14 Dec 2021
Traditional worries about media trading are now being eclipsed by ecosystem issues, according to new research from IDComms.
09 Dec 2021
Despite advertisers being in "violent agreement" that Origin should happen, the practical problems of making it reality also came to the fore.
08 Dec 2021
Marketers want to spend more money on TV but are finding it increasingly more difficult to justify it within their companies, the Future of TV Advertising Global conference heard today.
06 Dec 2021
The Media Leader Interview: Zach Leonard has global ambitions after five years of profit, but how well do his plans sit with the title's brand values?
03 Dec 2021
The endgame must not be for two or three companies to control all advertising spend, writes the editor.
25 Nov 2021
ITV's annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.
23 Nov 2021
Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it "only does one job" in a reactive press ad today.
23 Nov 2021
Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.
19 Nov 2021
Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.
18 Nov 2021
The IPA's three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta's pledge to limit targeting options.
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