ARCHIVE ▸ OMAR OAKES
03 Dec 2021
The endgame must not be for two or three companies to control all advertising spend, writes the editor.
25 Nov 2021
ITV's annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.
23 Nov 2021
Even brands are mocking MPs for having second jobs now, after watch brand Sekonda claimed it "only does one job" in a reactive press ad today.
23 Nov 2021
Olivia Burton’s first-ever brand TV campaign, launched for the busy festive season, has been planned and executed with “forensic precision” in order to build audience reach quickly with minimal waste.
19 Nov 2021
Week in Media: Whether we work in the industry or not, media has become so influential in our everyday lives that we need more space for media training and education.
18 Nov 2021
The IPA's three-year campaign for political advertisers to stop micro-targeting social media users will go on, despite Meta's pledge to limit targeting options.
12 Nov 2021
Nielsen had been suspended last month by the company's parent, WPP's GroupM, alongside two colleagues.
12 Nov 2021
Even the world's biggest advertisers are now too small to lobby tech giants and it's time we stopped pretending their open letters will lead anywhere
05 Nov 2021
The Future of Media conference showed how strong our industry's talent is, but is it brave enough to put all of its good ideas into practice?
29 Oct 2021
If Facebook can't even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.
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