ARCHIVE ▸ OMAR OAKES
17 Sep 2021
Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.
16 Sep 2021
Media agency Goodstuff has seen a significant change in how so-called DTC businesses approach media
15 Sep 2021
Head judge Belinda Beeftink says: "We’re not looking for vanity projects, we want results that are tangible.”
14 Sep 2021
OOH advertisers are still booking campaigns “very late” due to continued hesitancy in the market and late-booking charges being waived.
08 Sep 2021
Mediatel Media Research Awards launches special category in tribute to the late Adrian Edwards of TechEdge.
03 Sep 2021
The current higher than usual volume of account reviews is likely to last well into next year and beyond, predicts the editor of Mediatel News
31 Aug 2021
It's become a rite of passage for younger digital media owners to hire experienced agency planners, but Snap's ecommerce play adds another layer to Jed Hallam's hire
27 Aug 2021
Don't leave it to a Brexit-obsessed government to make the online ads system better. We have the talent and ambition to lead, writes the editor
25 Aug 2021
Streaming service's media plan combines flashy TV and outdoor executions with a targeted regional approach to marketing boxing stars
24 Aug 2021
Today Mediatel News is launching a weekly video interview series – Making Sense of it All – in association with Crater Lake & Co.
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The Media Leaders Awards 2021: Highlights
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TV
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Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
