ARCHIVE ▸ OMAR OAKES
07 Jun 2021
The case could provide a roadmap for other lawsuits against Google or in other regulatory investigations like that of the UK’s CMA.
04 Jun 2021
The Government's claim of being strapped for cash is already having an impact on the media industry, writes the editor of Mediatel News.
04 Jun 2021
Johnson & Johnson, Dentsu and IPG Mediabrands have joined ISBA's ambitious cross-media measurement initiative board as funding partners
03 Jun 2021
Digital advertising is a major contributor to carbon emissions around the world.
02 Jun 2021
Barb is in the "final planning stages for the launch of audience figures for streaming and video-sharing platforms.
01 Jun 2021
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
28 May 2021
In a week when a foreign journalist was dragged off a flight and arrested on terrorism charges, Omar Oakes calls out the UK media's hypocrisy when chasing band-wagons
Dentsu is arguing for “attention” as a more reliable predictor of a how successful an online campaign will be
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