ARCHIVE ▸ OMAR OAKES
12 Sep 2024
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
04 Sep 2024
AA president explains why the training hub is so important to tackle talent retention.
30 Aug 2024
The director of research and planning is leaving the TV marketing body after a decade.
27 Aug 2024
GroupM has hired former L'Oréal executive Aisha Khan to bolster the WPP media-buying division's global ecommerce team.
22 Aug 2024
Analysis: The streaming platform's second upfront season brought many questions still.
20 Aug 2024
Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.
20 Aug 2024
Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.
19 Aug 2024
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers' media mix modelling or multi-touch attribution reports.
16 Aug 2024
A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
15 Aug 2024
More than 20m UK homes now report having access to an SVOD service, according to Barb survey data, with Netflix accounting for the vast majority.
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