Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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22 Apr 2024

The streaming giant's decision to stop reporting subscriber numbers next year is proof that ad-free media for the masses was always going to be a blip, writes the editor-in-chief.

16 Apr 2024

Agency founder Sadie Groom says representation of women on the "technical" part of the TV sector is between 9% and 15% at conferences.

15 Apr 2024

The data revolution has torn the 20th-century model of creativity trading to shreds. And media has been the huge winner, writes the editor-in-chief.

10 Apr 2024

Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.

08 Apr 2024 |

If global publishers feel the need to spoof their own websites to sell garbage ad inventory, it means the state of online advertising is in even worse shape than many realise, writes the editor-in-chief.

05 Apr 2024

CFOs are becoming more important in the decision-making process for connected TV vendors, according to a leading executive at Imax.

04 Apr 2024

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now "front and centre" of CTV conversations, having been on the periphery just three years ago.

03 Apr 2024

Marketing experts remember psychologist Daniel Kahneman, who pioneered insights into how consumers really make decisions.

02 Apr 2024 |

Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees' time.

28 Mar 2024

TV operators face a "creative tension" with global digital platforms because of their structural approaches to regional versus global ecosystems.

Showing 61 - 70 of 508