Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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08 Jul 2024

Andrew Cole, board member of Liberty Global and one of the original backers of GB News, talks to Omar Oakes about shaking up the status quo of TV measurement and trading.

04 Jul 2024

The consultant collective launched by Rachel Forde and Marco Bertozzi has surpassed £1m in revenue in its first year, its founders have said.

03 Jul 2024

Advertisers have been reluctant to be involved in newsbrands online election coverage, The Guardian has warned, despite the news brand clocking up its biggest day of election news traffic this week.

24 Jun 2024 |

The CEO of Ad Alliance is "pissed off" by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.

18 Jun 2024

WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk 'hates' advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.

14 Jun 2024

Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

13 Jun 2024

Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.

11 Jun 2024

Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.

10 Jun 2024

Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM's UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.

04 Jun 2024

Specialist media consultancies like PwC's should be in high demand. And yet the market for them could have a quickly approaching expiry date, writes the editor-in-chief.

Showing 61 - 70 of 531