Adwanted UK: The Media Leader

ARCHIVE ▸ OMAR OAKES

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17 Sep 2024 |

This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.

16 Sep 2024

The broadcaster's commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.

12 Sep 2024

The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.

12 Sep 2024

The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.

04 Sep 2024

AA president explains why the training hub is so important to tackle talent retention.

30 Aug 2024

The director of research and planning is leaving the TV marketing body after a decade.

27 Aug 2024

GroupM has hired former L'Oréal executive Aisha Khan to bolster the WPP media-buying division's global ecommerce team.

22 Aug 2024

Analysis: The streaming platform's second upfront season brought many questions still.

20 Aug 2024

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

20 Aug 2024

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

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