OMAR OAKES
Omar Oakes is editor of The Media Leader and leads the title's TV coverage. He is one of the UK's most well-known advertising industry journalists and commentators, specialising in media. He has been editor of the The Media Leader since May 2021 and launched the title’s expansion and rebrand from Mediatel News in 2022.
He joined Adwanted Group (previously Mediatel Group) from Haymarket Media Group, where he spent six years on Campaign, first as news editor, then as global technology editor, and latterly as media and technology editor. He has also worked at The Telegraph and Newsquest.
LATEST ARTICLES
24 Oct 2024
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.
15 Oct 2024
Stuart Mays, Global's longstanding director of commercial strategy, is leaving after 16 years to launch a new platform for music artists.
14 Oct 2024
The audience measurement company has hired the former Ebiquity insight chief as UK solutions director.
10 Oct 2024
Beeftink is retiring after 18 years at the agency trade body.
10 Oct 2024
Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
08 Oct 2024
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
01 Oct 2024
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
30 Sep 2024
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
25 Sep 2024
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
20 Sep 2024
ITV is set to launch two TV ads which have been created using generative AI and wants to sell more of them to small businesses.
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