ARCHIVE ▸ JACK BENJAMIN
27 Jan 2025
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
27 Jan 2025
"Making Every Journey Matter for 25 Years" was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
27 Jan 2025
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.
24 Jan 2025
Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.
23 Jan 2025
Epidemic Sound wanted to establish itself within London creative communities, and turned to the Outernet and OOH to gain targeted trust among artists.
23 Jan 2025
More positively, the latest IPA Agency Census found that the number of women in the C-suite and the proportion of non-white employees both saw an increase, while staff turnover fell.
22 Jan 2025
Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.
22 Jan 2025
Netflix boasted its biggest-ever gain in quarterly net subscribers in Q4. Now, executives are turning their focus to releasing its first-party adtech stack in more markets.
22 Jan 2025
The broadcaster has inked a new deal with the Department for Education amid other partnerships as it looks to diversify commercial prospects in the digital age.
20 Jan 2025
The acquisition is expected to close later this year and follows a multi-year process of selling Kantar's media business.
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