Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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09 Oct 2023

The latest WFA and MediaSense report which found that while traditional holding groups still "have their role to play," a "new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model."

05 Oct 2023

The latest Kantar Sustainability Sector Index report underlines the lack of trust consumers have in companies' sustainability efforts for most products across all industries.

04 Oct 2023

Industry-backed online ads sales house Ozone has launched Studiozone, a new in-house creative studio it says can help maximise ad impacts for brands across the premium web.

03 Oct 2023

Meta is pitching its latest set of smart glasses as a key potential tool for creators to capture and livestream their daily lives. But smart glasses have been a tough market to crack, and privacy concerns are abound.

02 Oct 2023

On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.

02 Oct 2023

Brainlabs' global CEO Daniel Gilbert reveals how he looks to utilise the company's recent private equity investment, and speaks to how executive chairman Stephen Allan has helped transform the company into a worthy holdco competitor.

02 Oct 2023

Scope3's Anne Coghlan and The Responsible Marketing Agency's Hannah Mirza criticised Havas for winning the Shell account and discussed the ethics of working to advertise for clients that are contributing to the climate crisis.

28 Sep 2023

In a recent episode of The Media Leader Podcast, Ozone CEO Damon Reeve spoke to host and reporter Jack Benjamin about how moving adspend from MFA sites toward premium publishing environments would be a win for advertisers and publishers alike.

28 Sep 2023

Scope3's Anne Coghlan and The Responsible Marketing Agency's Hannah Mirza join Ella Sagar to unpack the state of the media industry's sustainability efforts, and the ethics of advertising for fossil fuel companies.

27 Sep 2023

A number of sports team owners have invested in or partnered with gaming adtech companies this summer as they see synergies between their existing brand partners and the burgeoning gaming market.

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