Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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31 Aug 2023

The Media Leader Podcast: Lucy Rissik and Nina Mackie discuss what advertisers need to know about gamers, and why there are opportunities aplenty to reach new audiences—so long as you're careful with your creative.

31 Aug 2023

Hollywood has often featured ad executive characters as Lotharios who are high-strung, over-worked, and predominantly male. Has the industry changed?

29 Aug 2023

Most UK adults over the age of 55+ say they are "concerned" with the problem of misinformation, the most among any age bracket.

24 Aug 2023

Twitch and football content and media company Footballco are teaming up for a co-sell collaboration with the goal of more directly and "authentically" reaching Gen Z audiences on the livestreaming platform.

24 Aug 2023

GroupM will leverage SeenThis' proprietary technology to minimise carbon emissions and improve performance in display advertising campaigns.

24 Aug 2023

Denise Turner joins Jack Benjamin and Ella Sagar to discuss developments in ad measurement, the viral success of fake OOH ads, and whether we've yet reached a 'new normal' when it comes OOH viewership.

22 Aug 2023

Schvartz will be responsible for leading Pinterest's sales strategy and execution in its EMEA growth markets.

21 Aug 2023

GroupM has partnered with Jounce Media to introduce new protections against Made For Advertising websites that are designed to protect against wasted media investment.

21 Aug 2023

London-based Jewish weekly news publication The Jewish Chronicle has become the latest publisher to join Ozone, the premium digital advertising platform built for brands by publishers.

21 Aug 2023

"Problematic" proxy characteristics have been used by Government ads in recent years to target individuals based on protected characteristics like race, ethnicity, religion, or gender.

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