ARCHIVE ▸ JACK BENJAMIN
03 Feb 2025
Outvertising's communications co-director joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta's policy changes have had on the LGBTQ+ community.
03 Feb 2025
According to data shared by Mantis, keywords such as "victims", "injuries", "wounds" and "incident" have been commonly flagged by standardised agency blocklists.
30 Jan 2025
During a speech on Thursday, Alex Mahon called for urgent industry action and new regulation to ensure young consumers can find quality news on social media platforms.
30 Jan 2025
The cross-media measurement solution, currently in beta, has issued three requests for proposals to review core elements of its methodology.
30 Jan 2025
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
30 Jan 2025
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of "less competitive areas" to "super-size" the gift of sport.
30 Jan 2025
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
29 Jan 2025
The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.
The AMC will seek to establish and uphold professional measurement standards within the European media market.
27 Jan 2025
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
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