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17 Feb 2025
MG OMD's CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.
17 Feb 2025
The broadcaster intends to relaunch its streaming offering this year, with an eye towards attracting SMBs by simplifying its ad buying platform.
13 Feb 2025
OOH revenue in the UK grew 7.7% year on year to reach £1.4bn.
13 Feb 2025
An Adalytics report last week found a number of brands inadvertently ran advertising against child sexual abuse material. Third-party brand-safety verification tools may be less useful than simple inclusion lists, according to experts.
13 Feb 2025
Halifax turned to the entertainment publisher to help "demystify" the mortgage process through a social video partnership.
12 Feb 2025
The agreement marks the end of a five-year joint venture, giving News UK sole ownership of the digital audio marketplace.
12 Feb 2025
Meanwhile, total engagement with the mental health charity has doubled since 2019, in part due to increased emotional support needs and greater awareness of Nabs' services.
11 Feb 2025
The outlet's digital director and assistant editor discussed the strategic move of installing a partial paywall.
There is opportunity for broadcasters in the "fat end of the long tail", according to Kelly Williams.
10 Feb 2025
Watch: Susan Kingston-Brown on why she views AI as a threat to building unique brands, Omnicom's acquisition of IPG and the impact of Meta's changes to content moderation.
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