ARCHIVE ▸ JACK BENJAMIN
20 Mar 2025
The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
19 Mar 2025
Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
19 Mar 2025
Publishers have begun aggressively planning audience strategies with "reduced search dependency" in response to the rise of generative-AI search via Google's AI Overviews and AI Mode.
18 Mar 2025
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
17 Mar 2025
The project's chief customer officer said Origin intends to launch in May as a "minimum viable product", with more features and media partners to come.
14 Mar 2025
Amazon's head of video sales specialists discussed new ad formats and a "supercharged" partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.
13 Mar 2025
Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands' digital brand safety and sustainability needs.
13 Mar 2025
A new white paper from Radiocentre and MTM found that ad-supported radio, podcasts and music streaming now reaches 76% of UK adults weekly, with commercial audio's market share accounting for 90% of total listening.
11 Mar 2025
At a Thinkbox event last week, head of research Anthony Jones contextualised YouTube as a growing platform on TV sets with 'highly skewed' viewership.
10 Mar 2025
IAB UK's James Chandler joins host Jack Benjamin to explain why he believes we're entering a "funnel-less future" as the consumer journey gets truncated by shoppable advertising in AV formats.
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