Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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15 Dec 2023

Big Tech is coming for TV advertising, warned media and marketing analyst Ian Whittaker. To avoid going the way of newspapers, it must embrace its core competencies.

14 Dec 2023

In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.

13 Dec 2023

Through the new apps, members will be able to access exclusive training plans and wellness advice from a variety of fitness experts, as well as the latest health-related news.

13 Dec 2023

Social media and publishing reporter Jack Benjamin reviews a tumultuous year for the social media market, while the rise of AI led publishers to defend their intellectual property.

12 Dec 2023 |

While Peter Field offered a passionate argument for expanding TV marketing for long-term brand building, while Brian Wieser warned short-term pressures on marketers make the decline of TV inevitable.

11 Dec 2023

Scott Guthrie, director general of the Influencer Marketing Trade Body, joins Jack Benjamin to talk through the opportunities and risks of developing and employing AI influencers.

07 Dec 2023

Disney's president of global advertising Rita Ferro reflected on Disney+ one year on and discussed how she expects the streaming market to consolidate and why linear remains important.

06 Dec 2023

ITV has not received any complaints from sponsors or advertisers over inviting Nigel Farage onto the latest season of I'm A Celebrity... Get Me Out of Here!

06 Dec 2023

X shed over 1 million daily UK users between May and October, according to figures seen by The Media Leader.

05 Dec 2023

A group of senior local editorial directors have released an op-ed across their local titles warning the BBC is a "potent threat" to the sustainability of local journalism.

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