ARCHIVE ▸ JACK BENJAMIN
30 Jan 2025
Exclusive: Daniel Chapman and Susan Kingston-Brown explain why the IPG Mediabrands agency wants to replace the funnel with a non-linear philosophy grounded in its proprietary Brand Pattern Model.
30 Jan 2025
Sky Bet was looking for cut-through during the busy Christmas period and turned to a mix of "less competitive areas" to "super-size" the gift of sport.
30 Jan 2025
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
29 Jan 2025
The latest Kantar Entertainment on Demand report found that Amazon Prime Video had the highest share of new paying subscribers during Q4.
The AMC will seek to establish and uphold professional measurement standards within the European media market.
27 Jan 2025
Ocean Outdoor and JCDecaux have again donated space across major sites in the UK in recognition of Holocaust Memorial Day.
27 Jan 2025
On Friday, Meta began testing ads on its microblogging platform. Brands are considering renewed concerns over brand safety on Meta platforms, but Threads may be too good to pass up.
27 Jan 2025
"Making Every Journey Matter for 25 Years" was created in collaboration with VCCP and Wavemaker UK, and will run throughout the year.
27 Jan 2025
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.
24 Jan 2025
Nick Wright discusses his vision for the new collective that involves bringing media and creative closer together and focusing on culture and talent.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer