ARCHIVE ▸ JACK BENJAMIN
Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.
04 Mar 2025
IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.
03 Mar 2025
Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.
03 Mar 2025
Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.
26 Feb 2025
Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.
The JIC will select 200 channels that will become part of its daily audience reporting on the platform — a move that it claims is a world first for YouTube measurement on TV sets.
The latest report from We Are Social and Meltwater also found Brits spend twice as much time on TikTok than other social apps.
25 Feb 2025
CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting 'our money where our mouth is'.
24 Feb 2025
Damien Bernet, Netflix's EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix's broader strategy to offer the benefits of TV and digital advertising.
24 Feb 2025
Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn's Future of Media London conference to reflect on his career and legacy at Global.
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