ARCHIVE ▸ JACK BENJAMIN
20 May 2025
Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.
19 May 2025
MNC CEO Luke Bristow joins Jack Benjamin to discuss the strategy behind acquiring a VC fund and where independents see opportunities for disruption as holding groups consolidate.
16 May 2025
Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.
15 May 2025
EMEA ads VP Damien Bernet discusses takeaways from Netflix's upfronts, as the streaming giant's ad-supported plan now reaches 94m monthly active users globally.
15 May 2025
The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.
14 May 2025
The ad industry is contributing a "record amount" to the UK economy, according to industry think-tank Credos.
14 May 2025
Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.
A panel at last month's Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
12 May 2025
Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
12 May 2025
TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.
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