ARCHIVE ▸ JACK BENJAMIN
04 Jun 2025
Sheffield-based Soupforeloise sat down with The Media Leader at TwitchCon to discuss how to work with brands and the challenges in growing a full-time live-streaming business.
03 Jun 2025
The rising star has left Mediaplus' Behave to set up her own behavioural research consultancy. The goal? To reconnect brands to people as she bridges the old and the new.
03 Jun 2025
However, the latest Barb Establishment Survey found that the number of homes with two or more services hit a new record.
02 Jun 2025
Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.
30 May 2025
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
29 May 2025
The holding group has rebranded its media investment arm to WPP Media, a "fully integrated, AI-powered company".
29 May 2025
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
28 May 2025
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
27 May 2025
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
23 May 2025
The AMI, founded in January, now claims its members collectively exceed WPP's annual media billings.
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