ARCHIVE ▸ JACK BENJAMIN
06 May 2025
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
06 May 2025
Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.
02 May 2025
Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.
02 May 2025
The platform's generative-AI ads tools will also be coming to the UK in Q2.
01 May 2025
The indie bought ads on behalf of three clients across news deemed "brand unsafe" on The Times, the Telegraph, The Guardian and The Independent. The result? Increased campaign effectiveness.
01 May 2025
During a presentation at The Future of Audio and Entertainment, Bauer Media Advertising's MD explained the company's strategy for AudioXi and suggested audio is underinvested relative to its audiences and effectiveness.
30 Apr 2025
In-game advertising CPMs fell during late winter and summer last year, despite relatively consistent playtime during those months.
30 Apr 2025
Edmunds was set to lead the outlet's commercial efforts following its acquisition by Tortoise Media, but departed the company after a few days.
30 Apr 2025
The Observer's co-CEO discusses why the relaunched title aims to be a newspaper with 'the sensibility of a magazine'.
29 Apr 2025
The publisher-backed online ad sales house aims to grow headcount by 20% this year as it targets growth outside the UK.
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