ARCHIVE ▸ JACK BENJAMIN
30 Apr 2024
Waterson has served as interim editor-in-chief since February.
During a Thinkbox event last week, agency researchers argued that the industry should instead look at scale, efficiency and time.
29 Apr 2024
YouTube's ad revenue increased 21% year on year to $8.09bn and shows little sign of slowdown.
29 Apr 2024
The company reported revenue growth of 21% in Q1, helped by 85% growth in smaller advertisers using the platform.
26 Apr 2024
A World Media Group panel in London discussed how AI has the potential to upset the status quo, even though progress is slower than expected.
25 Apr 2024
While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.
25 Apr 2024
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
24 Apr 2024
Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
23 Apr 2024
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
23 Apr 2024
The integration will include reports against more than 500 audience segmentations across the video-sharing platform.
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