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30 May 2025
Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.
29 May 2025
The holding group has rebranded its media investment arm to WPP Media, a "fully integrated, AI-powered company".
29 May 2025
A campaign last Christmas used a distinctive mix of media placements to showcase the brand's premium credentials.
28 May 2025
Media owners, be they traditional publishers and broadcasters or challenger social media companies and streamers, see business growth in the long tail. Is there room for everyone?
27 May 2025
Leaders from TikTok, Spotify, Global and BBC Studios discuss how they are adapting to rapidly shifting media consumption habits and what it means for their business models.
23 May 2025
The AMI, founded in January, now claims its members collectively exceed WPP's annual media billings.
22 May 2025
The government has once again delayed the implementation of its less healthy foods ban and has committed to drafting and passing a Statutory Instrument to explicitly exempt brand advertising from the restrictions.
22 May 2025
UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.
21 May 2025
The tech giant unveiled a slew of new AI tools for marketers at its Marketing Live event on Wednesday.
21 May 2025
The broadcaster is set to start building majority stakes in independent production companies as part of a two-pronged approach to invest in IP ownership.
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