ARCHIVE ▸ JACK BENJAMIN
01 Oct 2025
It follows a successful pilot with the TV JIC last year. The new survey data won't be fully integrated until 2027.
Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.
30 Sep 2025
Stacy DeRiso discusses what sets her agency apart from competitors and how she's leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
29 Sep 2025
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
The "no ads option" will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.
25 Sep 2025
A new study examined how high-attention media formats boost profitability, uncovering an 'astonishing absurdity' in marketing practice.
24 Sep 2025
The initiative's “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
23 Sep 2025
Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
22 Sep 2025
Nabs' Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.
19 Sep 2025
An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.
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