ARCHIVE ▸ JACK BENJAMIN
09 Jul 2025
The cross-media measurement solution's core reporting is now available to all advertisers, with Sky among the first to sign up.
08 Jul 2025
Just one in four men say they regularly see advertising that "reflects the man they want to become", according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.
05 Jul 2025
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club's customer services and creating personalised experiences for fans.
04 Jul 2025
2025 H1 box office revenue surpassed £530m, growing 18% year on year. Advertisers, meanwhile, are increasing spend on the channel, with DCM's revenues up 26%.
04 Jul 2025
Executives must lead with humility, recognise and address employees' warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.
02 Jul 2025
An audit of Adelaide's attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.
01 Jul 2025
The British startup is aiming to help standardise influencer buys by allowing brands to buy based on performance and giving creators greater transparency over usage rates.
01 Jul 2025
Reach's new CRO discusses how the publisher is improving its UX, driving digital growth via ecommerce and its content studio, and why agencies should lean back into news.
30 Jun 2025
SuperAwesome CEO Kate O'Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.
26 Jun 2025
Michaelides, who most recently worked as interim chief customer officer of Great British Racing, takes over from Phil Smith after eight years at the helm.
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