ARCHIVE ▸ JACK BENJAMIN
12 May 2025
Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.
12 May 2025
TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.
10 May 2025
Over 400 artists and media industry leaders have penned an open letter to the UK PM ahead of a crunch vote in the House of Lords on plans to carve out copyright exemptions for AI companies.
09 May 2025
The ASA assessed over 50,000 pieces of influencer context on social media platforms, finding that only 57% stuck to its rules on ad disclosure.
08 May 2025
Leaders from the public-service broadcaster explored takeaways from its January research on Gen Z, including implications for brands and the importance of providing positive role models for young men.
07 May 2025
GroupM agencies will no longer operate as distinct business units with separate P&L statements.
07 May 2025
Updated ad solutions are aimed at giving advertisers greater adjacency to its Chat feature, as the platform leans more heavily into performance revenues and SMBs.
07 May 2025
New research from Enders Analysis presented at the PPA Festival Wednesday suggested publishers must adapt to a post-website era with consumption driven by platforms.
07 May 2025
Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.
06 May 2025
The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM's agency brands.
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