ARCHIVE ▸ JACK BENJAMIN
13 Aug 2025
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands' websites and KPIs will need to change.
12 Aug 2025
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
11 Aug 2025
Daivid's chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
07 Aug 2025
As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
06 Aug 2025
The agency's leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
05 Aug 2025
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
04 Aug 2025
The company's chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
01 Aug 2025
Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.
31 Jul 2025
Analysis: It's not clear how Zuckerberg is defining "superintelligence", whether Meta is close to building it, how it could shape consumer products and how it might impact data privacy. But Meta keeps printing money.
31 Jul 2025
Commercial listening now accounts for 55.7% of total listening, compared to the BBC's 42.1%. But total radio listening declined, including modest quarterly contractions for Global and Bauer.
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