Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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21 May 2024

With search traffic at risk, some publishers, like The Times, are focusing on "building the brand relationship".

20 May 2024

At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.

16 May 2024

Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week's upfronts.

16 May 2024

Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.

15 May 2024

Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.

14 May 2024

Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.

14 May 2024

In the face of a potential US ban, TikTok's UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.

14 May 2024

Kantar's 'Blueprint for Brands' offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.

13 May 2024

The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.

13 May 2024

Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.

Showing 161 - 170 of 895