Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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24 Jun 2024

Both social media companies separately told The Media Leader how their communities are core to the "journey of discovery".

19 Jun 2024

Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.

18 Jun 2024

The publisher has more than 20 original shows in development that will roll out across YouTube and social video platforms over the next year.

18 Jun 2024

On the day of its sixth anniversary, Ozone, the digital advertising platform for premium publishers, has been found by PwC to have demonstrated effectiveness in cookieless environments.

17 Jun 2024

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

13 Jun 2024

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

13 Jun 2024

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.

12 Jun 2024

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.

11 Jun 2024

Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.

10 Jun 2024

Year-to-date box office revenue is now tracking 9% behind the equivalent period last year amid a relatively weak film slate and disappointing performance from a number of titles including Furiosa.

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