Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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22 Apr 2024

The Wall Street Journal, along with sibling titles Barron's and MarketWatch, will join the UK publisher alliance.

17 Apr 2024

Does FAST offer fresh, perhaps unwanted, competition to PSBs? The Media Leader asked TV leaders to understand how they view the burgeoning TV medium.

17 Apr 2024

A comparable one-fifth share of British adults describe British reporting and news as "factual" (22.5%), compared with "misleading" (20.6%), "untrustworthy" (19.4%) or "biased" (19.3%).

16 Apr 2024

While ITV is under consideration, Sky and Channel 4 informed The Media Leader that they would not be accepting such ads.

15 Apr 2024

The Guardian, followed by The Independent, had the highest reach among "qualities" according to the latest Pamco data.

12 Apr 2024

While humans are still outperforming generative AI in sonic branding, it is "already not far behind".

11 Apr 2024

In the second of a two-part feature examining publisher strategies with direct messaging, Subtext's co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.

11 Apr 2024

Ella Sagar is joined by Jack Benjamin and Nick Manning to examine the 'Forbesgate' scandal and the trouble marketers and publishers are having over efforts to tamp down on adspend being funnelled to Made-For-Advertising sites.

11 Apr 2024

Rob Collier, head of strategy at MTM, reveals new research that shows Netflix's recent crackdown on password sharing among users was a success.

10 Apr 2024

Analysis: TikTok is developing a photo-sharing app, but the tactic of copycatting has led to a sameness that many social media companies are faced with.

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