ARCHIVE ▸ JACK BENJAMIN
27 Mar 2025
The UK-based startup has gone live after four years of development. Launch partners include The Independent and The Guardian, alongside a host of music labels.
27 Mar 2025
New research presented at DCM's upfronts on Thursday found that advertising in the context of cinema helps drive price premiums more than other media channels.
26 Mar 2025
The "Baby Lantern" proof-of-concept pilot is already able to track how TV ads impact consumer behaviour in the near term.
26 Mar 2025
Pamco's latest report suggested resilience in publisher brands' total market reach. The JIC is also officially partnering Barb on new methodology beginning with its next release in September.
25 Mar 2025
Stagwell is committing to increase adspend in news media by 22% this year amid a broader effort to convince advertiser clients of ethical and business arguments for supporting trusted journalism.
24 Mar 2025
JCDecaux's UK co-CEOs discuss what is driving strong double-digit growth for the OOH company and why JCDecaux is making 2025 its largest-ever year for screen deployment.
20 Mar 2025
The guide offers recommendations on sustainability, inclusion, digital governance, AI and brand safety. Isba is also developing a measurement tool to allow brands to benchmark their responsible media buying strategies.
19 Mar 2025
Karg partially replaces outgoing EMEA CEO Josh Krichefski, who announced he was leaving on Tuesday.
19 Mar 2025
Publishers have begun aggressively planning audience strategies with "reduced search dependency" in response to the rise of generative-AI search via Google's AI Overviews and AI Mode.
18 Mar 2025
Mackay succeeds Denise Turner, who is joining the IPA as media research director.
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