ARCHIVE ▸ JACK BENJAMIN
27 Sep 2024
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
26 Sep 2024
Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.
26 Sep 2024
Marketers will now be able to optimise campaigns using Tesco's anonymised audience segments.
26 Sep 2024
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
26 Sep 2024
Snapchat's 'Less Social Media, More Snapchat' campaign was designed to target people who don't already use the platform through OOH activations.
24 Sep 2024
It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.
24 Sep 2024
Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.
24 Sep 2024
Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb's TV audience data.
23 Sep 2024
Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.
23 Sep 2024
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
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