ARCHIVE ▸ JACK BENJAMIN
08 Oct 2025
Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
08 Oct 2025
Marketers risk "doing less with less" as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
05 Oct 2025
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
03 Oct 2025
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
02 Oct 2025
The Daily Mail has launched two dedicated social publishers that it hopes will "shape the future of news and entertainment for young people around the world".
01 Oct 2025
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
01 Oct 2025
It follows a successful pilot with the TV JIC last year. The new survey data won't be fully integrated until 2027.
Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.
30 Sep 2025
Stacy DeRiso discusses what sets her agency apart from competitors and how she's leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
29 Sep 2025
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer