ARCHIVE ▸ JACK BENJAMIN
24 Jun 2026
The AMI has inked a partnership with the data platform that will give its 41 member agencies access to first-party audience capabilities that had previously only been available to holding group networks.
23 Jun 2026
The 'Science of Desire' research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.
22 Jun 2026
Host Jack Benjamin caught up with WPP Media's global president of business intelligence to unpack the global ad market's strong growth picture despite instability caused by war and energy cost inflation.
19 Jun 2026
ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
18 Jun 2026
At what point does a challenger agency decide to make a big splash at Cannes? For PMG, 'the moment we're in right now is the moment it has been building toward for 15 years.'
16 Jun 2026
WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
15 Jun 2026
Debate for and against a social media ban has been hotly contested for months even among adland's most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
15 Jun 2026
Arena Media's managing director discusses what it means to work for a 'cultural media agency', why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
11 Jun 2026
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
11 Jun 2026
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
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