ARCHIVE ▸ JACK BENJAMIN
15 Oct 2025
The ex-GroupM EMEA CEO joins PMG amid a global expansion effort.
14 Oct 2025
The Cinema Advertising Association (CAA) has committed to integrate cinema data into Isba's cross-media measurement platform, Origin.
14 Oct 2025
As publishers seek more direct revenue, CMOs shared what drives success in brand partnerships in a new report from World Media Group.
13 Oct 2025
The Molly Rose Foundation CEO and Conscious Advertising Network co-chair join host Jack Benjamin to unpack several research studies about social platforms' lack of effective child-safety tools.
10 Oct 2025
The UK-based startup seeks to replace banner ads with notifications about musical artists, giving users greater choice and relevance over what they see. After a modest start this year, the new extension and a subsequent marketing campaign will look to accelerate user uptake.
09 Oct 2025
Exclusive: The broadcaster has partnered with Streamr.ai to form the basis of its new AI-driven production service, aimed at making it easier for SMEs to invest in TV.
08 Oct 2025
Amazon now counts 22m UK viewers on its Prime Video ad tier, the streaming giant announced at its annual upfront Wednesday. Notably, brands can also now reach 8 in 10 UK households via Amazon DSP.
08 Oct 2025
Marketers risk "doing less with less" as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
05 Oct 2025
Year-to-date box office is now running 9% ahead of 2024 and 1% behind the Barbenheimer-fuelled 2023.
03 Oct 2025
At its upfronts Thursday, The Guardian revealed new research evidencing the effectiveness of low-ad environments. It comes as the publisher is seeking strong commercial and reader expansion in the US.
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