Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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02 Dec 2024

Ipsos has confirmed it is talks to purchase Kantar Media. Doing so would consolidate its control over TV ratings measurement for a supplier that already works with several JICs.

26 Nov 2024

Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.

25 Nov 2024

Nabs CEO Sue Todd discusses the impetus for launching the Managers' Mindsets initiative and considers best practice for increasingly younger managers being asked to wear more hats.

25 Nov 2024

Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.

21 Nov 2024

The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.

20 Nov 2024

The solution will initially be available to advertisers in the UK, Germany and the Nordics, with additional markets added at a later date.

19 Nov 2024

The US Department of Justice is expected to recommend Google be forced to sell Chrome as part of its search anti-competition trial. What would it mean for the world's biggest ad seller?

19 Nov 2024

Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.

19 Nov 2024

Mediahuis Ireland's titles, including the Irish Independent, Belfast Telegraph and Sunday World, will join the online publishing collective.

18 Nov 2024

UK CEO Phil Hall has also been appointed group chief commercial officer, among other executive promotions.

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