ARCHIVE ▸ JACK BENJAMIN
02 Oct 2025
The Daily Mail has launched two dedicated social publishers that it hopes will "shape the future of news and entertainment for young people around the world".
01 Oct 2025
Ozone has officially launched its Audience Connection Platform in the US amid a wider growth push that includes adding nearly 20 additional US publishers to its alliance and hiring more roles in Chicago, New York and elsewhere.
01 Oct 2025
It follows a successful pilot with the TV JIC last year. The new survey data won't be fully integrated until 2027.
Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.
30 Sep 2025
Stacy DeRiso discusses what sets her agency apart from competitors and how she's leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.
29 Sep 2025
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
The "no ads option" will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.
25 Sep 2025
A new study examined how high-attention media formats boost profitability, uncovering an 'astonishing absurdity' in marketing practice.
24 Sep 2025
The initiative's “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.
23 Sep 2025
Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer