Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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18 Oct 2024

Netflix's ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a "primary driver" of the company's revenue in 2025 as the streamer looks to beef up its offering for advertisers.

18 Oct 2024

Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.

18 Oct 2024

In an interview with The Media Leader, LBC presenter James O'Brien decried news outlets' betrayal of their audience's trust in their attempt to remain neutral in their political media coverage.

17 Oct 2024

Mansfield leaves amid broader turnover at the consumer goods giant. Her consultancy, Barcarolle, already has its first client.

17 Oct 2024

The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.

17 Oct 2024

Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week's Future of Media London 2024 event.

17 Oct 2024

Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.

15 Oct 2024

Analysis: Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.

15 Oct 2024

Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.

14 Oct 2024

The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever's settlement is akin to kowtowing to a bully.

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