Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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14 Nov 2024

Advertisers are putting a greater focus on more accountable agency compensation and desire more transparency, according to a report from the World Federation of Advertisers and MediaSense.

14 Nov 2024

The gaming app knew its audience was big on Facebook and Instagram, so sought to push social engagement as part of a campaign around its 10-year anniversary.

14 Nov 2024

While only 16% of young people surveyed claimed to read news online, a passive data analysis of online consumption found 72% were engaged with news brands.

13 Nov 2024

According to Barb's latest survey, Netflix and Disney+ ad tiers have continued to grow substantially quarter on quarter.

12 Nov 2024

In addition, the streamer has sold out all of its inventory for its Christmas Day NFL games.

12 Nov 2024

The fund aims to support and amplify advertising that seeks to drive more sustainable behaviours.

12 Nov 2024 |

The collaboration aims to authenticate demographic profiles of audiences across Ozone's view of online reading behaviours.

08 Nov 2024

A new DCMS report has found linear TV viewing time will decline to a 25% share by 2040.

07 Nov 2024

The broadcaster is anticipating a year-on-year fall due in part to fewer bookings as a result of uncertainty in the lead-up to the UK budget.

07 Nov 2024

Wavemaker helped William Hill sponsor football docu-series Gaffer, supporting the campaign with a multichannel media plan aimed at extending the brand's reach beyond game day.

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