ARCHIVE ▸ JACK BENJAMIN
15 Aug 2025
The Professional Publishers Association has proposed the CMA introduce conduct requirements for Google and others around transparency and clear attribution.
14 Aug 2025
The title is leaning in to "talent-led media". Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
13 Aug 2025
Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands' websites and KPIs will need to change.
12 Aug 2025
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
11 Aug 2025
Daivid's chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
07 Aug 2025
As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.
06 Aug 2025
The agency's leadership believes Kite Connect will help brands diversify their AV media mix with an outcomes-driven, cross-channel approach.
05 Aug 2025
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
04 Aug 2025
The company's chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
01 Aug 2025
Jurassic World Rebirth, Superman and The Fantastic Four: First Steps all performed well, despite a tough comparable with last year.
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