Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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16 Nov 2023

Venatus CEO Rob Gay spoke with Jack Benjamin at last month's Future of Gaming event in London about the different options brands have to speak to gamers, and why starting small is wise.

15 Nov 2023

The newsbrand revealed a number of new ad products, the launch of The Guardian Advertising Awards, and pushed a message that its audience is mainstream and cares about trust.

15 Nov 2023 |

TikTok is presenting itself not as social media, but as an entertainment company with a focus on community. But is it actually just a form of "soma"?

14 Nov 2023

Research from Columbia University's Initiative for Policy Dialogue found that Meta and Google jointly owe more than $12bn to US news publishers alone annually.

13 Nov 2023

Nabs CEO Sue Todd and Assembly managing partner James Appleby join Jack Benjamin to examine tangible steps agencies and industry leaders can take to better the working lives of their staff.

10 Nov 2023

ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.

09 Nov 2023

Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI's ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.

09 Nov 2023 |

Newsworks and the PPA are looking to introduce an "enhanced measurement solution," but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.

07 Nov 2023

Barb CEO Justin Sampson spoke at The Future of Media last month about a wide-range of topics, from streamers getting more involved in Barb to whether the industry should be optimistic about Origin.

06 Nov 2023

At last month's Future of Gaming event in London, host Jack Benjamin took the stage alongside Shay Thompson to chat about her views on the gaming market.

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