ARCHIVE ▸ JACK BENJAMIN
09 Jan 2025
StackAdapt used CTV, online video and display activity to raise the profile of Mubi's platform as well as that of its theatrical releases.
Meta's changes to its content moderation policy have sparked renewed concerns over brand safety. But analysts and strategists don't expect brands to boycott.
07 Jan 2025
Comcast's new premium video ad solution follows a consensus over TV's need to better compete for small and medium-sized businesses' ad dollars.
07 Jan 2025
Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.
07 Jan 2025
Women's sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.
07 Jan 2025
Advertisers need to "lean in" more to the cross-measurement project, according to the trade body's director-general.
07 Jan 2025
Seven ad industry figures will be celebrated by the IPA Thursday for "their outstanding service and for raising the reputation of adland at large".
03 Jan 2025
Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.
03 Jan 2025
Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.
03 Jan 2025
Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.
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