Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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14 Sep 2023

Pinterest CEO Bill Ready committed the social media company to creating a more inclusive and positive online environment, and urged advertisers to refrain from spending if they don't fulfil their promise.

14 Sep 2023

OMD UK's Tobi Asare and Life Begins at Menopause's Stefanie Daniels discuss the unique challenges faced by women in their media careers.

14 Sep 2023

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that "understand that marketing is an investment which needs a return, and not purely a cost".

13 Sep 2023

In response to the 'stranglehold' big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?

11 Sep 2023

AVOD revenue growth is expected to outpace SVOD, though at a slower rate than previously expected, due to slower than expected rollouts of hybrid AVOD-SVOD platforms.

07 Sep 2023

Pandemic-era social media darling Clubhouse is betting a shift to DMs will rescue the company from user decline. They aren't alone, as other platforms are turning their focus towards messaging as a key way to retain engagement.

07 Sep 2023

Kantar's Jane Ostler sits down with host Jack Benjamin to unpack the findings from Kantar's Media Reactions 2023 report.

06 Sep 2023

TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.

01 Sep 2023

Total box office revenue for August surpassed £104m, which is 67% higher than August 2022 and brings year-to-date box office 10% above this time last year.

01 Sep 2023

Analysis: Nadhim Zahawi's reported bid would add to the growing group of Tory MPs moving into leadership positions in the media during their public service.

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