ARCHIVE ▸ JACK BENJAMIN
17 Oct 2024
The Chinese electric car maker knew it had a negative perception in the European market, so it used the football tournament to build awareness, trust, and positive consumer sentiment.
17 Oct 2024
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week's Future of Media London 2024 event.
17 Oct 2024
Uncertainty about the autumn Budget has hindered total marketing budgets, but main media budgets were buoyed by increased investment in video.
15 Oct 2024
Analysis: Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
15 Oct 2024
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.
14 Oct 2024
The lawsuit, filed in August, led to the dissolution of the Global Alliance for Responsible Media. Critics say Unilever's settlement is akin to kowtowing to a bully.
14 Oct 2024
Analysis: WPP's partnership with Roblox is an admission that gaming strategy has lagged changes in consumer behaviour.
11 Oct 2024
As Google awaits a verdict on its adtech trial, business analyst Rocco Strauss considered options for the future of its adtech business, including what a forced break-up might look like.
11 Oct 2024
Croud chief strategy officer Avinash Kaushik passionately argued that the vast majority of current media planning practices fail to focus on outcomes.
10 Oct 2024
Exclusive: Louise Crosby, Owen Griffiths and Dan Petrie will replace Ben Walmsley, who moved to parent News UK in the summer.
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