Adwanted UK: The Media Leader

ARCHIVE ▸ JACK BENJAMIN

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25 Jul 2023

Analysis: Growth in digital subscriptions may lift its sale price as potential bidders would be receiving a publisher with improving profits.

25 Jul 2023

Analysis: While blaming Facebook's change in policy toward news for a sharp decline in page views may well be fair, it doesn't change the fact that its outlets will need to adapt to attract online audiences.

24 Jul 2023

Analysis: For advertisers, any such rebrand matters little compared to what X does to address brand safety concerns.

20 Jul 2023

Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.

20 Jul 2023

Analysis: Underlying the anxiety that the rising popularity of TikTok for news could further erode trust is the fact that TikTok is owned by Chinese company ByteDance.

20 Jul 2023

The JTI audit will be used to assess the professionalism of news publishers in the UK and around the world.

20 Jul 2023

Mike Follett, managing director at Lumen Research, is back on the podcast to discuss the key factors that make media effective, and where attention fits within the conversation.

20 Jul 2023

Rock bands consisting of media industry professionals are being asked to take part in a new charitable event this September called Media Rocks.

19 Jul 2023

The continued decline in print, which has historically been more lucrative for publishers' advertising revenues, comes as outlets have also faced a challenging digital market this year.

17 Jul 2023

Interview: Itamar Benedy, CEO of in-game advertising company Anzu, hopes to bridge the gap between the needs of marketers and publishers. But can it deliver ads that don't disrupt gamers' user experience?

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